eno is one of th

eno is one of the first streetwear brands launched in China and for the past 3 years has focused on targeting the rising individualism among China's youth generation. Founded by two PSFK friends and expat entrepreneurs with extensive China experience, eno has grown to 60 employees, 6 stores, 3 franchises and shelf space in more than 20 department stores across China. CNNMoney recently published a nice article on eno, including interviews with eno employees, customers and industry insiders.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in