"Epic Mickey" – Disney Reinventing The Classic Character

"Epic Mickey" – Disney Reinventing The Classic Character
Advertising

To combat falling domestic merchandise sales and increase Mickey Mouse's relevance amongst children, Disney has undertaken a quiet, albeit full-blown revitalization of the character.

Jeff Weiner
  • 5 november 2009

To combat falling domestic merchandise sales and increase Mickey Mouse’s relevance amongst children, Disney has undertaken a quiet, albeit full-blown revitalization of the character.  Fans can expect changes in the way Mickey Mouse looks, talks and acts.  These upgrades will be seen across the media spectrum, featuring upgrades to Mickey’s house at Disney World, changes to his presence on the Disney Channel, and changes in how children are able to engage with the character online.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.