To combat falling domestic merchandise sales and increase Mickey Mouse's relevance amongst children, Disney has undertaken a quiet, albeit full-blown revitalization of the character.

To combat falling domestic merchandise sales and increase Mickey Mouse’s relevance amongst children, Disney has undertaken a quiet, albeit full-blown revitalization of the character.  Fans can expect changes in the way Mickey Mouse looks, talks and acts.  These upgrades will be seen across the media spectrum, featuring upgrades to Mickey’s house at Disney World, changes to his presence on the Disney Channel, and changes in how children are able to engage with the character online.

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