George Parker: For Your Delectation and Edification, I Present “The Client of the Future”
George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.
Last week I talked about the never ending bullshit we continually hear from people claiming to have created the next “Agency of the Future.” Whether it be based on Crowdsourcing, Enfatolytics or Anthropology, most are destined to fail because they are merely re-polishing the same old turd. The basic premises that agencies continue to hit clients over the head with, is that they are building brands, delivering a better ROI and engaging in a synergistic partnership to deliver long term results.