The latest Guinness ad will be released on ITV1 in the UK this evening, during the Champions League football match between Liverpool and Lyon. Given Guinness' history of large-scale ads, on first glance this one appears no less ambitious or impressive.

The latest Guinness ad will be released on ITV1 in the UK this evening during the Champions League football match between Liverpool and Lyon. Given Guinness’ history of large-scale ads, on first glance this one appears no less ambitious or impressive. PSFK was given a preview of a few behind-the-scenes shots of the making of the ad. Tell us what you think in the comments section.

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