Identifying Insights that Incite

Identifying Insights that Incite
technology

How does one uncover a simple insight in a consumer and business world of complexity? A recently published yellow paper for Account Planner and Brand and Marketing professionals at large offers some inspiring examples.

Paloma M. Vazquez
  • 12 november 2009

Try saying that 3 times fast.  DDB Worldwide has released a “yellow paper” to inspire Planners (and advertising/brand marketing professionals at large) to “unlock the simple, yet untapped” idea that could mean the difference between a wounded recession casualty and a brand that evolves along with consumers where they currently are – figuratively and literally.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.