Identifying Insights that Incite

Identifying Insights that Incite

How does one uncover a simple insight in a consumer and business world of complexity? A recently published yellow paper for Account Planner and Brand and Marketing professionals at large offers some inspiring examples.

Paloma M. Vazquez
  • 12 november 2009

Try saying that 3 times fast.  DDB Worldwide has released a “yellow paper” to inspire Planners (and advertising/brand marketing professionals at large) to “unlock the simple, yet untapped” idea that could mean the difference between a wounded recession casualty and a brand that evolves along with consumers where they currently are – figuratively and literally.

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