This past week, London witnessed the official launch of Kidrobot’s first permanent British store.

This past week, London witnessed the official launch of Kidrobot’s first permanent British store, as the US-based premium toy maker followed up on the resounding success of its pop up store from earlier this year in Selfridges. With a wide range of limited edition toys, alongside customarily creative clutter and the rather racy apparel line, the launch, which attracted a 500 strong crowd, was also graced with the TADO team – two UK artists from the Kidrobot collective who were customizing toys on demand for the bustling fans. The launch was a resounding success as Kidrobot mania enveloped the capital in a move that shall bring huge exposure to a brand that has long been restricted to American shores.

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