Lego and Muji recently released a collaborative toy project in Japan that cleverly merges the personality of each brand.

Lego and Muji recently released a collaborative toy project in Japan that cleverly merges the personality of each brand. There are 4 different boxed sets available. Each set includes some bricks from Lego and some sheets of colored paper and stencils from Muji. A special hole punch that matches the size of the pins on the Lego bricks can be used to create dimensional characters with the paper cutouts.

Lego has always been a great toy to encourage building something larger out of small pieces. Muji’s addition of the paper respects that open ended play goal  and adds to it in an equally simple way.

[via todayandtomorrow]