Nike Uses Cinematic Narrative to Launch M6

Nike Uses Cinematic Narrative to Launch M6
Advertising

In an excellent example of brand narrative, the release of the M6 line from Nike/Jordan is accompanied by the launch of an interactive site full of behind-the-scenes storytelling content as told by the shoe's designers.

Kyle Studstill
  • 6 november 2009

In an excellent example of brand narrative, the release of the M6 line from Nike/Jordan is accompanied by the launch of an interactive site full of behind-the-scenes storytelling content as told by the shoe’s designers.

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