Perfume & Storytelling
With declining sales, artisinal fragrance makers look to tell stories to promote their scents.
The fragrance industry has had a pretty tough year with the sector witnessing an 11% decline in sales year on year. In the face of this, some smaller artisanal producers are looking for alternative ways to connect with customers beyond scent.
Last weekend, we came across the Six Scents range of fragrances at the Reward store in Philadelphia. In collaboration with Givaudan, the Seven fashion boutique in New York created the Six Scents Series. Each bottle comes with a DVD that contains a film and photography that tells a story around the theme of each fragrance.