Perfume & Storytelling

Perfume & Storytelling
Design

With declining sales, artisinal fragrance makers look to tell stories to promote their scents.

Piers Fawkes, PSFK
  • 12 november 2009

The fragrance industry has had a pretty tough year with the sector witnessing an 11% decline in sales year on year. In the face of this, some smaller artisanal producers are looking for alternative ways to connect with customers beyond scent.

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