Perfume & Storytelling

Perfume & Storytelling

With declining sales, artisinal fragrance makers look to tell stories to promote their scents.

Piers Fawkes, PSFK
  • 12 november 2009

The fragrance industry has had a pretty tough year with the sector witnessing an 11% decline in sales year on year. In the face of this, some smaller artisanal producers are looking for alternative ways to connect with customers beyond scent.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.