(Pic) Small Is Beautiful

(Pic) Small Is Beautiful

The label of a British beer brand waves the 'small is beautiful' flag.

Piers Fawkes, PSFK
  • 5 november 2009

Following the theme that local is about better I was discussing last week, I noticed a message on the label of the British beer brand Samuel Smith. Maybe they’ve always had it but this the line is a very interesting differentiator especially in the big brand big budget US market.

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