Redscout Presents ‘Spur' Episode 1: Is Planning Impotent?
Over the next two months, PSFK will be hosting Redscout's SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field.
Please visit Redscouts Vimeo page t0 watch all of the SPUR episodes.
After last week’s Spur announcement we received interest and reactions from all over the world. Today we’re posting the first full episode.
There is clearly a belief that planning suffers a bit from an identity crisis, tending to be self-referential and consumed by its own purpose and definition. Why is planning’s analytical lens so often turned upon itself? And why does planning often find itself validating its worth?