Swedish Designer Opens First Ever "Hostage Store" in Stockholm

Swedish Designer Opens First Ever "Hostage Store" in Stockholm

One radical solution to the boost excitement within the fashion world and introduce an edgy element into retail is Ann Sofie Back's "hostage store".

Laura Feinstein
  • 4 november 2009

Lately it seems that the pop-up store has begun to lose its luster and retailers have been forced to come up with fresher ideas to market their products. One radical solution proposed by newly appointed Cheap Monday womenswear designer Ann Sofie Back is the “hostage store”.

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