The Double Opt-In Introduction
Tired of those out-of-the blue 'hey, you guys should meet' emails that friends send?
Tired of those out-of-the blue ‘hey, you guys should meet’ emails that friends send to introduce you to strangers? And then annoyed when your friend wonders why you didn’t find time/interest to follow up? You are not alone. On his blog recently, Fred Wilson suggested that digital etiquette needed to evolve so that friends and contacts ask before the introduce. He says that he’s spending too much time meeting people he shouldn’t out of courtesy: