The Double Opt-In Introduction
Tired of those out-of-the blue 'hey, you guys should meet' emails that friends send?
Tired of those out-of-the blue ‘hey, you guys should meet’ emails that friends send to introduce you to strangers? And then annoyed when your friend wonders why you didn’t find time/interest to follow up? You are not alone. On his blog recently, Fred Wilson suggested that digital etiquette needed to evolve so that friends and contacts ask before the introduce. He says that he’s spending too much time meeting people he shouldn’t out of courtesy:
All of us get email intros that we don’t want to follow up on. Some just ignore them. Others reply with something like “I’m really busy now and will get back to you in a month.” And then never do.