The Double Opt-In Introduction

The Double Opt-In Introduction

Tired of those out-of-the blue 'hey, you guys should meet' emails that friends send?

Piers Fawkes, PSFK
  • 18 november 2009

Tired of those out-of-the blue ‘hey, you guys should meet’ emails that friends send to introduce you to strangers? And then annoyed when your friend wonders why you didn’t find time/interest to follow up? You are not alone. On his blog recently, Fred Wilson suggested that digital etiquette needed to evolve so that friends and contacts ask before the introduce. He says that he’s spending too much time meeting people he shouldn’t out of courtesy:

All of us get email intros that we don’t want to follow up on. Some just ignore them. Others reply with something like “I’m really busy now and will get back to you in a month.” And then never do.

I don’t really like either of those two solutions and I also don’t like responding to an introduction email with something like “I’m sorry but I don’t really want to meet you”.

So I often take meetings in these situations that I don’t really want to take. And that means I’m less available to meet with people I do want to meet… I think asking for permission to make an email intro before making it is good form. I try to do it as a matter of practice. And I wish more people would.

The Double Opt-In Introduction

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