The speakers at this year's Idea Conference shared their views on business innovation.

You don’t have to explain to anyone in the marketing industry that the advancements in technology and the state of the economy in the past few years has dramatically changed the way we think, operate and sell brands. The speakers and attendees of the fourth-annual Advertising Age/Creativity Idea Conference, took the day to candidly discuss this shift and what it means moving forward.

Here’s what some of the speakers had to say:

Jim Marggraff, Chairman and CEO of LIFESCRIBE, better known as the inventor and creator of the LeapPad Learning System during his tenure at LeapFrog Enterprises, presented his new product: The Lifescribe Pulse Pen. Far more than a pen, this mini super computer is a product, developed in part to combat global illiteracy, was by far the technological “wow” of this event. We all sat in awe as Jim demonstrated how this reinvention of our ballpoint pen is going to forever change the way notes are taken, presentations are given, students learn, and information is shared.

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