PSFK caught up with Hiromi Matsubara at our recent Good Ideas in Pure Living event in Tokyo.

In partnership with Nissan, PSFK held an event on October 20 2009 to discuss the future of Pure Living in Tokyo. Piers Fawkes, founder of PSFK, moderated a conversation with an international panel of experts and covered topics that included sustainability, design, urban planning, technology and zero-emission mobility.

Before the event, PSFK spoke with Hiromi Matsubara about her views on pure living.

To catch all the images, video and discussion around this event – visit

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