Part art installation and part marketing gimmick, realtors in New York City have transformed a new building into a kinetic light show.

This weekend, PSFK was tipped off to a series of light shows promoting the luxury lofts at 290 Mulberry in the Lower East Side. Each of the building’s eight full-floor lofts have been filled with an array of vividly colorful  spotlights. The result is a luminous display, illustrated in this video recorded by friend of PSFK, Floyd Hayes.

[image via Bowery Boogie]

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