Visitor as Distributor: Product Launch Via Art Exhibit
The Linz Hocker stool is being launched in a very different way.
The Linz Hocker stool is being launched in a very different way. Made from recycled thermoplastic polymer, Thomas Feichtner’s design will be released to the public via an art installation at the Landesgalerie gallery in Linz. Visitors will each be able to take away one of the over one thousand stools from the exhibit, creating a somewhat random distribution network.
The designer explains:
The focus is not on giving something away but on the idea of artificial and sustainable democratization of design, projected onto a city like Linz. It is an attempt to use the visitor as distributor, supported by the suspension of all the market mechanisms to which any product is normally subjected.