In Brief

Volkswagen believes that injecting a healthy dose of fun into the often mundane tasks in our daily lives, such as choosing the stairs or remembering to recycle, is the best method for positive influencing our behaviors.

While evolution has proven that the ability to adapt to changing environmental pressures helps ensure survival, the process is far from immediate, taking place slowly over several thousands of years. Given the looming issues we as a planet currently face, from global warming to limited resources, how to we successfully speed this progress up?

Volkswagen believes that injecting a healthy dose of fun into the often mundane tasks in our daily lives, such as choosing the stairs or remembering to recycle, is the best method for positive influencing our behaviors. To that end, the German automaker has created The Fun Theory, a microsite that showcases innovative and whimsical projects that encourage people to rethink their interactions with the world around them.

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