Advertising Is Dead… Long Live Advertising!

Advertising Is Dead… Long Live Advertising!

George Parker is the perpetrator of Every week he shares his opinions on the advertising world with PSFK.

George Parker
  • 22 december 2009

Remember my column of last week? Which I am assuming, somewhat hubristically, that you might have already read. That would be the one in which I mentioned the interview on the Fox Business News channel with Kevin Roberts, the unfortunate inventor of the “Lovemarks” scam, and co-incidentally the CEO of Saatchi and Saatchi, who during the course of the program stated… “The single most important and effective media is television… And it always will be!” So, here’s my question… Does he still hold that dumb-assed opinion, after the recent news in the ad-trades that Pepsi has shitcanned all of its 2010 Super Bowl TV ad budget to focus on the new Pepsi Refresh Project? Because what makes this announcement particularly dramatic is when you consider that Pepsi was by far the single biggest advertiser during last year’s Super Bowl, and that they have, without a break for more than twenty three years, used one of the major televised events of the year to blow dumpster loads of money on mind numbingly bad spots with bimbo celebrities like Britney Spears and Cindy Crawford, flashing their accoutrements, to promote the ersatz benefits of sweet carbonated beverages to the fucktard, teen population of America.

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