Advertising Is Dead Long Live Advertising!
George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.
Remember my column of last week? Which I am assuming, somewhat hubristically, that you might have already read. That would be the one in which I mentioned the interview on the Fox Business News channel with Kevin Roberts, the unfortunate inventor of the Lovemarks scam, and co-incidentally the CEO of Saatchi and Saatchi, who during the course of the program stated The single most important and effective media is television And it always will be! So, heres my question Does he still hold that dumb-assed opinion, after the recent news in the ad-trades that Pepsi has shitcanned all of its 2010 Super Bowl TV ad budget to focus on the new Pepsi Refresh Project? Because what makes this announcement particularly dramatic is when you consider that Pepsi was by far the single biggest advertiser during last years Super Bowl, and that they have, without a break for more than twenty three years, used one of the major televised events of the year to blow dumpster loads of money on mind numbingly bad spots with bimbo celebrities like Britney Spears and Cindy Crawford, flashing their accoutrements, to promote the ersatz benefits of sweet carbonated beverages to the fucktard, teen population of America.