Launching a service that is sure to contribute to our evolving conception of privacy and identity in the digital world, Blippy asks users to broadcast what they are buying to their friends.

Launching a service that is sure to contribute to our evolving conception of privacy and identity in the digital world, Blippy asks users to broadcast what they are buying to their friends. Co-founder Phillip Kaplan sees the service pushing forward the idea of ‘passive sharing,' the trend of services seeking to add an element of transparency into everyone's daily life.

As more and more of our personal behaviors and activities are becoming part of an interconnected digital stream, and networked for all to see, the relevant question is that of how people will be able to control what they share. Blippy allows users to tie their stream to specific cards, such that users can define their digital identity through sharing purchases on those cards only.

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