Build It Yourself Camera
In an era when greater megapixels and thinner hardware seem to mean less and less for consumers, it's interesting to see ideas like this one from a Japanese design firm.
In an era when greater megapixels and thinner hardware seem to mean less and less for consumers, it’s interesting to see ideas like this one from Japanese design firm superheadz which offers to satisfy other emerging consumer interests such as craft. The Plamodel is a snap together kit that allows “even the not-so-mechanically inclined” to assemble their own 35mm camera. It is available in either regular packaging (surprise color stick-on color panels with black camera) or a custom Moriyama special edition “cow” model.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.