CNNExpansion Writes About PSFK's “Good Brands Report 2009”
CNNExpansion, a widely read business site out of Mexico, has published and article on our very own "Good Brands Report 2009."
CNNExpansion, a widely read business site out of Mexico, has published and article on our very own “Good Brands Report 2009.”
In the article, the author Gabriela Arriaga, explores the factors that PSFK uses to determine what makes a “Good Brand”, which differ greatly from what traditionally defines a “Good Brand” as defined by companies like Interbrand.
The author acknowledges that there are different factors in recent years that are building brand's identities and prestige. Some of this factors include innovation, the green movement and the awareness of social issues in communities around the globe.