A new clothing design aims to assist digital privacy.

As we become increasingly concerned about our privacy in the hyper-connected world and struggle with how to control multiple digital identities, we are starting to become more aware of how easy it is for others to undermine our best efforts.

In an attempt to help maintain a small bit of privacy in an easily-taggable world, Amalgamated creative director Tom Noonan sells shirts expressing the wearer's hopes to stay anonymous.

DontTagMeInThisPhoto

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in