George Parker is the perpetrator of Every week he shares his opinions on the advertising world with PSFK.

Living in Boise, Idaho, I have to get my daily New York Times fix before I end up needing a lobotomy after exposure to the local newspaper. The Times, I prefer in the hard copy version trucked in from Salt Lake City, so I can enjoy it over a couple of pints in my local hostelry, ‘cos I am a curmudgeonly old Luddite and I like my fish and chips wrapped in newsprint, rather than on my Kindle or my future outrageously expensive iSlate. Besides which plastic doesn’t soak up the salt and vinegar quite like the pulped up remains of the Amazon rain forests.

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