In Brief

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.

I did a couple of posts over on AdScam earlier this week talking about how many of the current captains of industry, i.e. Big Dumb Client CEO’s, have taken to showing up for meetings, press conferences and TV interviews on the brain-dead business channels, sporting open neck shirts, as some kind of indication that they are now all hip and groovy. Up to speed on Web 2.0, Twitter, Facebook and all that good stuff they’ve been reading about in the Harvard Business Review.

The problem is, most businesses are the same as they’ve always been… No I’m not talking about the mechanics of 21st century IT systems, improved distribution and communication, datametrics, data mining, data fucking around in general and all that other shit we constantly hear about… I’m talking about the basic thinking that goes on in the minds of these people we have to deal with, who in many ways are responsible for the mess we are currently in.

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