Rather than enticing consumers with a never ending cycle of new phones, Giffgaff provides customers with a SIM card they can use on any unlocked phone.

Giffgaff is a new type of mobile company. Rather than enticing consumers with a never ending cycle of new phones, it provides customers with a GiffGaff SIM card they can use on any unlocked phone. It's a pay-as-you-go system. Calls and text messages to other Giffgaff users are free, and at a specific rate for non Giffgaff users.

Web browsing is free at the moment, and when pricing does take effect, users have a say on what a fair price would be.

Customers can also earn money by promoting the new brand and converting user to the service.

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