Google in Korea plans to feature their home page popular search keywords, a list of the most searched-for celebrities and a directory of Google Korea 's services.

Google is thinking of opting to take a alternative approach to its clean, simple and lucky homepage layout in Korea with plans to feature popular search keywords, a list of the most searched-for celebrities and a directory of Google Korea‘s services. Commenting on this move, Web 2.0 Asia says:

What’s most interesting on Google Korea’s homepage is machine-produced “topical search keywords”. Google looks at what topics people are most interested in, and present those topics as search keywords in the form of short headlines. (This is purely algorithmic and no human efforts are involved in the whole process.) This way, viewers are immediately drawn into the subjects and are likely to click on the headlines — by doing which they are essentially undertaking internet search on Google. In Korea, much of internet search is done this way, meaning browsing through links and clicking on interesting ones, as opposed to entering fresh search keywords into the search box.

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