PSFK attended Grant McCracken's presentation on his latest book, Chief Culture Officer, and we walked away with some interesting thoughts.

PSFK attended Grant McCracken's presentation on his latest book, Chief Culture Officer, and we walked away with some interesting thoughts.

McCracken's CCO qualifications include the need to understand the gift economy and two types of culture, fast and slow. Grant describes fast culture as:

all the fad and fashion that pours through our culture at any given moment, the hottest celebrities, the latest slang, the current bands, the movies that qualify as “hits.” The CCO needs to have a rough idea of what the latest thing, and why it, and not something else, should have come swimming up out of the great churn of contemporary culture.

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