The prize grants him $100,000 and "a wish to change the world".

For his contributions to better eating at school, his social enterprise restaurant Fifteen and his vision to change the way we consume, TED have announced that Jamie Oliver will be the winner of their 2010 prize. In an email to the TED community, the organization lists the British chef's key achievements:

– 12 television series, seen in 130 countries – 10 cookbooks, translated into 29 languages, and sold almost 24 million copies in 56 countries – His School Dinners/Feed me Better campaign pressured the UK government to invest $1 billion to overhaul school lunches. – Founded the Fifteen Foundation, a social enterprise & chef apprenticeship for 18-24 yr olds. Based in London, it has been replicated through franchising in Amsterdam, Cornwall and Melbourne. – A new TV series, Jamie Oliver’s Food Revolution USA, is to air on ABC in 2010, bringing Jamie's unique vision to America.

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