The Journey to Zero movement is an ongoing initiative of TED conference founder Richard Saul Wurman, bringing inspirational thinkers together to help build a future of zero-emission vehicles.

The Journey to Zero movement is an ongoing initiative of TED conference founder Richard Saul Wurman, bringing inspirational thinkers together to help build a future of zero-emission vehicles.

Art director and designer Marcus Eriksson has been working to brand the zero-emission conversation, seeing his role as both identifier and recruiter. In addition to developing a tool that allows users to create zero-emissions pledges for uniquely designed posters and t-shirts, he has designed a special typeface for the project, Type Zero. The font was created with each character interconnected, such that written copy creates a visual journey through zero-emission conversations. Eriksson encourages downloads of the font for use as people join the zero-emission movement.

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