In Brief

With a global network of potential superstars, McDonalds has integrated the American Idol concept into its internal marketing model.

With a global network of potential superstars, McDonalds has integrated the American Idol concept into its internal marketing model. Through Voice of McDonald’s, employees of all ranks and all locations are given the opportunity to compete for a $25,000 top prize, and the chance to sing at an industry trade show. Music industry professionals choose 30 semifinalists from audition videos submitted by McDonalds employees, and the final 12 singers are chosen by McDonalds fans voting online.

Rich Floersch, chief human resources officer for McDonald’s, sees the program as representative of McDonald’s focus on the care of their employees:

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