These days, people spend less and less time listening to or reading from media experts - so perhaps now it's time those experts went out and talked to their previous audiences in the new places they can be found.

I was being interviewed by a journalist the other day about trends in health and wellness, and they started to ask me about the future of media in the space. The trouble with (and good thing about) speaking to journalists is that as an interviewee hoping to get a sound-bite published, you don't stop talking and that sometimes the path of words leads you to new insights that hadn't been uncovered yet. Anyway, in this world where everyone is contributing to this media I found myself talking about the future of traditional newspapers and how the media would continue their role as watchdogs but just conduct themselves differently.

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