Mobile Activity To Drive Kayak’s Business Strategy
Beginning 2010, Kayak's plans are to launch a mobile-centric travel-booking system as part of their core service.
When Kayak first launched their iPhone application, the concept was driven by activity that a mobile user might most need access to; the Kayak team incorporated only minimal functionality into the application’s design, such as the ability to quickly replace a cancelled flight while at the airport. As more of the application’s users demanded more functionality, the Kayak team rebuilt the app to provide a simple but robust travel-booking experience.
Kayak is now gathering the usage patterns from their mobile platform, and based on how they are seeing these users coordinate travel plans, the team is forecasting a shift in the way they operate the service entirely. Beginning 2010, Kayak’s plans are to launch a mobile-centric travel-booking system as part of their core service.