Mobile Activity To Drive Kayak’s Business Strategy

Mobile Activity To Drive Kayak’s Business Strategy
Advertising

Beginning 2010, Kayak's plans are to launch a mobile-centric travel-booking system as part of their core service.

Kyle Studstill
  • 14 december 2009

When Kayak first launched their iPhone application, the concept was driven by activity that a mobile user might most need access to; the Kayak team incorporated only minimal functionality into the application’s design, such as the ability to quickly replace a cancelled flight while at the airport. As more of the application’s users demanded more functionality, the Kayak team rebuilt the app to provide a simple but robust travel-booking experience.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.