Nick Law On The Top Interactive Marketing Trends For 2010

Nick Law On The Top Interactive Marketing Trends For 2010
technology

Nick Law, Chief Creative Officer at R/GA, spoke with MediaBeat about what he sees as some of the top shifts to expect within the interactive marketing space in 2010.

Paloma M. Vazquez
  • 14 december 2009

Nick Law, Chief Creative Officer at R/GA, spoke with MediaBeat about what he sees as some of the top shifts to expect within the interactive marketing space in 2010.  He sees R/GA being tasked with more but smaller projects (i.e., thousands of projects created, vs. hundreds of campaigns), smaller budgets distributed differently (partially driven by client ad budgets being reallocated from costlier TV media and production to the online space), and the increasing presence of social media within the overall advertising landscape.

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