Nielsen Offers A Cross Industry Preview Of What We'll Watch And Buy In 2010
What will we watch and buy in 2010? Nielsenwire offers its cross-industry predictions for consumer behavior and media consumption in 2010.
Nielsenwire offers its cross-industry predictions for what consumers might watch and buy in 2010. Categorized into four key areas of influence – cross-media, consumer, advertising and entertainment – the forecast heavily factors in consumer and commercial reactions to the economic shake-out of 2009, as well as some of the key shifts in media consumption we've already been reading about – or addressing, for those in the media and communications industry. While there's few surprises, Nielsen's advertising forecast predicts a continued focus on engaging brands and consumers in a two-way conversation – particularly in the more measurable digital space.