Not Just Another White T-Shirt

Not Just Another White T-Shirt
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Ritchie Chan of creative studio/agency Triple Major wanted to experiment with the traditional silhouette of the white t-shirt, and at the same time do some good and contribute to charity.

Kat Popiel
  • 29 december 2009

The classic white tee is one of those staples of modern living; it’s reliable attire that is laid-back yet still sophisticated.  Ritchie Chan of creative studio/agency Triple Major wanted to experiment with this traditional silhouette and at the same time do some good and contribute to charity.   Curating 31 of the globes most avant-garde designers from 13 different countries, Chan invited them to contribute to Project White T-Shirt, igniting a practical dialogue in what it means to re-invent and re-appropriate the most simplest of clothing, injecting new meaning.  The designs were first shown online through an ‘internet exhibition’ supported with a video profile; Chan visited every designer documenting the full creative process from their inspirations to execution.

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