Pantone Names Turquoise Color Of The Year

Pantone Names Turquoise Color Of The Year
Arts & Culture

Pantone, which is known for it's almost scientific tracking of color in fashion and home decor trends, has named Turquoise the "color of the year".

Laura Feinstein
  • 9 december 2009

Prepare yourself for visions of soft waves and vacation skies- Pantone, which is known for it’s almost scientific tracking of color in fashion and home decor trends, has named Turquoise the “color of the year”. When asked why this summer staple had been given the dubious honor, Leatrice Eiseman, (executive director of the Pantone Color Institute)  stated,

“There was no runner-up to turquoise in her mind because people crave escapism and freshness after a tough year. The shade is on the cusp of blue and green, which makes it both inviting and serene — characteristics associated with blues — and invigorating and luminous, which comes from green.”

Fashion insiders are welcoming the soothing blue after last year’s color Mimosa, which was intended to “carry a hopeful, optimistic message.” Eiseman also thinks the nation’s shifting attitudes towards a more hopeful future may have contributed to the ubiquity of the color :

“the public is shifting gears as the economy shows some improvement: They are ready to fantasize a bit about the beach resort.”

While inside the fashion industry this may be true, on a daily level, dark and somber colors have mostly dominated the streets- with a return to heritage and Americana trends. With the exception of Alexander McQueen’s Atlantis-meets- Narnia luxury fantasy collection, most designers seem to be playing it safe this year -both in color and design. So this begs the question, just how accurate is the Pantone system?

While it may be questionable as to whether we otherwise would have seen a resurgence of turquoise on the runways this fall, heavyweight designers are certainly taking notes.

Lilly Pultzer:

“Turquoise is universally appealing. It puts everyone in the same state of mind — on vacation,” says Jane Schoenborn, design director at Lilly Pulitzer. “Turquoise for us is a really big color. A lot of times it’s transporting, whether you’re actually going to a resort destination or not.”

And Tommy Hilfiger:

“Transporting” was a word many used for turquoise, a shade that takes designer Tommy Hilfiger to the beach, especially the Caribbean, St. Tropez, France, or Southern California, which served as the inspiration for his newest collection. In jewelry, he thinks of the American Southwest, or Central or South America.

“The women in my life wear it on vacation and it looks great with a suntan at the beach,” Hilfiger says.

Regardless of your feelings on this instant-pick-me-up color, be prepared to see a lot more of it this coming spring.

[via AP]

+Alexander McQueen
+fashion / apparel
+tommy hilfiger

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