Pop-Up Bar On Ice: Estação Sub Zero

Pop-Up Bar On Ice: Estação Sub Zero
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AmBev (American Beverage Company, a subsidiary of global brewing company Anheuser-Busch InBev, and the biggest brewery in South America) built an igloo in the middle of Vila Madalena, the renowned bohemian neighborhood of São Paulo.

Mauricio Soares
  • 14 december 2009

Pop-Up Bar On Ice- Estacao Sub Zero

AmBev (American Beverage Company, a subsidiary of global brewing company Anheuser-Busch InBev, and the biggest brewery in South America) built an igloo in the middle of Vila Madalena, the renowned bohemian neighborhood of São Paulo. The pop-up bar was part of the launch strategy for AmBev’s new beer, Antarctica Sub Zero, the latest addition to Antarctica brand.

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