Earlier this week PSFK met with designer Bruce Mau. Bruce runs the design studio Bruce Mau Design with an interdisciplinary team of architects, writers, graphic designers, biologists, musicians, filmmakers, animators, strategists, and activists.

Earlier this week PSFK met with designer Bruce Mau. In addition to his work with Massive Change and Institute Without Boundaries, Bruce runs the design studio Bruce Mau Design with an interdisciplinary team of architects, writers, graphic designers, biologists, musicians, filmmakers, animators, strategists, and activists. Art vs Design We asked Bruce about his take on a holistic approach to art and design, and how this approach has influenced his team’s design process:

When I think about art and design, I think about the difference between push vs pull. Art is traditionally about pushing an idea or a message. Design is a pull practice. It’s about solving a dilemma, creating something that will change the way someone interacts with things.

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