Redscout Presents Spur Episode 4: The Clients Relationship With Planning. Is Planning Handicapped By Advertising?
Over the next two months, PSFK will be hosting Redscout's SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field.
Please visit Redscouts Vimeo page t0 watch all of the SPUR episodes.
Our first three episodes looked at how planners see planning and how the industry sees planning. In our fourth episode, we explore clients relationship with planning and how the craft is valued overall.
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