“Reverse Snowball Effect” Describes The Zero-Emission Movement Through Metaphor

“Reverse Snowball Effect” Describes The Zero-Emission Movement Through Metaphor
Design

Designer Matt Pyke of Universal Everything has been working with the Journey To Zero project to inspire expression of the zero-emissions movement through visual and auditory metaphor.

Kyle Studstill
  • 16 december 2009

Designer Matt Pyke of Universal Everything has been working with the Journey To Zero project to inspire expression of the zero-emissions movement through visual and auditory metaphor. His featured video is below, through which he encourages people to join the movement and be part of the zero-emission conversation.  The audio, video, and still images are all available for users willing to add their personal insight to the project and describe their journey from “wasteful inefficiency to efficient purity.”

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