Sneaker As Controller: adidas Builds An Augmented Reality 3D Virtual World
Adidas will be equipping their newest line of mens sneakers with the technology of augmented reality
Adidas will be equipping their newest line of mens sneakers with the technology of augmented reality; users will have to hold up the tongues (holding the embedded code) of their sneakers to their computers webcam. Out pops a virtual 3-D world that they can navigate using their sneaker as the controller to alter the depth of view and angle of their experience. The global shoe brand plans to release three more augmented reality games (a skateboard game, a Star-Wars-like game and a music-based game) all built by developer xForm, adding more life force to this virtual neighborhood. The shoes will be available from February 2010.