Love it or hate it, social media (and its persistent title) will maintain its grip on consumers - and brand marketing discussions - until it evolves into a different form and role in our digital lives.

Love it or hate it, social media (and its persistent title) will maintain its grip on consumers – and brand marketing discussions – until it evolves into a different form and role in our digital lives.  On that note, Sienna Farris, Director of Social Media at Strawberry Frog, spoke with AdWeek about 5 key social media implications that brands will need to respond to in 2010.  Recognizing that predictions don’t hold a candle against the fast pace at which technology changes and renders them dated, these are more of a call to action and awareness, and less of a definite prediction.

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