Motion graphics and design studio King & Country has created The Ride - an animated short that captures the formation, ripening and fruition of a great idea.

Santa Monica-based motion graphics and design studio King & Country has created The Ride – an animated short that captures the formation, ripening and fruition of a great idea – from its unrefined original form to a polished, beautiful final product.  A beautifully animated, metaphorical depiction of how an idea can spark and come to life – meant to inspire other new ideas in 2010.  Cheers to inspiration and ideation in the new year.

[via Brain Picker]

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