Bubble Wrap Ad Brings Fresh Air To The City

Bubble Wrap Ad Brings Fresh Air To The City

Ads for Swiss mountain resort Braunwald use bubble wrap in an interesting way.

Kyle Studstill
  • 22 january 2010

The Swiss mountain resort Braunwald is a car-free environment. Agency Wirz BBDO has produced a series of urban-based billboards, promoting the resort. The ads are lined with mountain air-filled bubble wrap, encouraging city-dwellers to pop the bubbles and breathe it in.

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