Buying Less, American Consumers Find That Experience Matters

Buying Less, American Consumers Find That Experience Matters
Innovation

The results of a recent poll suggests that while Americans have cut back on their spending, they are seeking more experiences.

Piers Fawkes, PSFK
  • 4 january 2010

The results of a New York Times/CBS News poll suggests that while Americans have cut back on their spending, they are seeking more experiences. Respondents to the survey said that they are spending additional time with family and friends, gardening, cooking, reading, watching television and engaging in other hobbies. These findings match recent box-office takings: the movie industry experienced one of its best weekends over the Holidays 09 period. Experiences are worth more than things apparently, the NY Times reports:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.