Coca-Cola Goes Local In Africa

Coca-Cola Goes Local In Africa

Today, the nonprofit TechnoServe, the Bill & Melinda Gates Foundation, and Coca-Cola launched a partnership enabling small fruit farmers in Uganda and Kenya to increase productivity and double their profits by 2014.

Kyana Gordon
  • 20 january 2010

Today, the nonprofit TechnoServe, the Bill & Melinda Gates Foundation, and Coca-Cola launched a partnership enabling small fruit farmers in Uganda and Kenya to increase productivity and double their profits by 2014. The project’s mission creates new business opportunities for local farmers whose fruit will be sourced for Coca-Cola’s locally-produced fruit juices. Technoserve will train participating farmers in improving crop quality, increasing production, getting organized into farmer groups, and will facilitate access to credit.

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