Food & The Customer Experience

Food & The Customer Experience
Retail

Team PSFK enjoy the enthusiasm for food at a Seattle eatery.

Piers Fawkes, PSFK
  • 12 january 2010

Team PSFK have been in Seattle this week, and we made an observation at a downtown restaurant. Jeff Weiner and I had late afternoon lunch yesterday in the French bistro Le Pichet. Sure it’s cool in an understated way, and takes very authentic cues from France, but what I thought really set it apart was this: they wanted me to experience the food. Which might sound obvious, but it’s not what the vast majority of places do. Most food places want me to choose the food, then eat the food, then pay for it.

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